Audemars Piguet Интериорен дизайн на музей by Atelier Brueckner

Audemars Piguet Интериорен дизайн на музей by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 Златна награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

ЗлатоИнтериор· 2022

Audemars Piguet Интериорен дизайн на музей

by Atelier Brueckner

Client: Audemars Piguets

Златна награда A' Design Award Winner in Интериор Category

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Colors

The Design

About Audemars Piguet Интериорен дизайн на музей

Musée Atelier Audemars Piguet е музеен интериор, създаден за швейцарски производител на часовници. Изложбата обхваща 1100 квадратни метра и се намира в Льо Брасю, Швейцария — селото, където е основана компанията. Посетителите следват плавен спираловиден маршрут с изградено повествование, като всяка глава има свой собствен дизайнерски език. Скулптури, автомати и кинетични инсталации придават ритъм на изложбата, която е визуално свързана с околния пейзаж. Отраженията и сенките се променят според времето на деня и сезона.

The Recognition

About the Златна награда A' Design Award

Audemars Piguet Интериорен дизайн на музей е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Audemars Piguet Интериорен дизайн на музей да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Audemars Piguet Интериорен дизайн на музей поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensions & Packaging: The exhibition area is 1,100 sqm.
Tags: Watch, Audemars, Piguets, craftmanship, luxury
Production Technology: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Design Challenge: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Research: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiration: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Project Duration: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Operation Flow: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Team Members: Wassim Melki
Sungha Kim
Image Credits: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer