Abstract Illustrations Абстрактни Илюстрации Брандиране Дизайн Комплект by Nargiza Usmanova

Abstract Illustrations Абстрактни Илюстрации Брандиране Дизайн Комплект by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Желязна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

ЖелязоГрафика· 2022

Abstract Illustrations Абстрактни Илюстрации Брандиране Дизайн Комплект

by Nargiza Usmanova

Client: TELS Group

Желязна награда A' Design Award Winner in Графика Category

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Colors

The Design

About Abstract Illustrations Абстрактни Илюстрации Брандиране Дизайн Комплект

Вдъхновението за създаване на уникални илюстрации за годишния брандиран комплект беше дългогодишното търсене на уникален абстрактен стил. Създадохме 10 различни формални композиции с динамични, стремителни линии в контрастни палитри. Основната разлика в проекта е създаването на брандирани концептуални илюстрации за всички промо продукти. Всички илюстрации са рисувани на ръка в техниката гваш. Колоритичните формални композиции в минималистичен линеен стил помагат на продуктите да се открояват от редица други конкурентни примери.

The Recognition

About the Желязна награда A' Design Award

Abstract Illustrations Абстрактни Илюстрации Брандиране Дизайн Комплект е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Abstract Illustrations Абстрактни Илюстрации Брандиране Дизайн Комплект да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Abstract Illustrations Абстрактни Илюстрации Брандиране Дизайн Комплект се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova