Kanji Posters Плакатите by Alice Xi Zong

Kanji Posters Плакатите by Alice Xi Zong is a highly esteemed winner of the very prestigious 2022 Сребърна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

СреброГрафика· 2022

Kanji Posters Плакатите

by Alice Xi Zong

Client: Alice Zong Design

Сребърна награда A' Design Award Winner in Графика Category

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Colors

The Design

About Kanji Posters Плакатите

Формите и щрихите на канджи представляват първоначалното състояние и безкрайното съществуване на заобикалящата среда. Вдъхновен от щрихите на китайската калиграфия, изучаването на контекстуални идеи, смесицата от стилове и културното внимание, приобщаващият манталитет на пространствата между формите, придадени от щрихите, показва изискана елегантност и пищни културни последици от китайската калиграфия. Всеки плакат е направен от комбинация от традиционния китайски елемент, обединявайки всички вдъхновения и създавайки уникален, деликатен китайски стил на импресионизъм.

The Recognition

About the Сребърна награда A' Design Award

Kanji Posters Плакатите е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Kanji Posters Плакатите да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Kanji Posters Плакатите е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Kanji strokes represent an initial state and an infinite existence of our surroundings. Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Dimensions & Packaging: Width 10-inch x Height 10-inch posters
Tags: Typography, Poster Design, Illustration, Graphic design, Chinese Elements
Production Technology: After researching for the traditional Chinese elements, the designer translated and wrote the digital Kanji strokes in Adobe Illustrator, then created the layout which combine the Kanji strokes with the photography backgrounds in Adobe Photoshop & Adobe Lightroom CC.
Design Challenge: The challenge of this project is to keep the authenticity of the traditional Chinese calligraphy, Kanji strokes, and the visually pleasing modern design layout composition. To have a better understanding of the balance of both traditional & modern visual styles, the designer interviewed most of the calligraphers, collected their opinions and suggestions after several draft options, and finally came up with the best solution that could blend both styles well and show in the poster design.
Research: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Calligraphy and Kanji strokes.
Inspiration: Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Project Duration: The project was started in Nov 2021 in the U.S. and finished in Feb 2022.
Operation Flow: With the design concepts in mind, and with the translated calligraphy art Kanji strokes in photoshop, an experimental poster layout composition set started to developed, where each poster is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China to be applied throughout the entire brand visual materials and communication.
Patents: Alice Xi Zong
Team Members: Alice Xi Zong
Image Credits: Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2022