Colourform Изложбен щанд by Smart Design Expo - Marzena Michalska

Colourform Изложбен щанд by Smart Design Expo - Marzena Michalska is a highly esteemed winner of the very prestigious 2022 Сребърна награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

СреброИнтериор· 2022

Colourform Изложбен щанд

by Smart Design Expo - Marzena Michalska

Client: Marmite

Сребърна награда A' Design Award Winner in Интериор Category

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Verified Award Winner

Verify Award Status for #139677

View at A' Design Award Press Release Award Badge

Colors

The Design

About Colourform Изложбен щанд

Colourform е изложбен щанд, проектиран за представяне на вани, душ корита и мивки на търговско изложение. Дизайнът препраща към минералния композит – материал, изработен от доломит и гъвкава смола. Високите геометрични блокове напомнят за скали и доломитови отлагания, които са се формирали под въздействието на налягане и висока температура. Цветът дефинира отделни зони, така че двете марки се показват заедно, като същевременно остават различими. Продуктите са подредени в колекции, за да се улесни разбирането на асортимента. Бар и зони за обслужване са разположени в по-спокойна част на щанда.

The Recognition

About the Сребърна награда A' Design Award

Colourform Изложбен щанд е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Colourform Изложбен щанд да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Colourform Изложбен щанд е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of the stand refers to the Mineral Composite technology - the material from which our client's products are made of.
Mineral Composite is a combination of dolomite and flexible resin.
The Dolomites were formed about 250 million years ago as a result of the volcanic activity. Then, under the pressure and high temperature, the limestone layers turned into dolomite.
We focused on dolomite because the rock that was formed millions of years ago is transforming into a beautiful and functional product just right in front of our eyes. It’s amazing to see the power of nature.
Dimensions & Packaging: 50000 mm x 50000 mm x 5500 mm
Tags: color, form, geometry, nature, functionality, detail
Production Technology: We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made. When designing, we were guided by the principle - to create a beautiful and functional stand.
The stand was embedded in the latest trends - geometric forms. Tracking and following what is currently fashionable, and even more, predicting trends is very important for our client. Marmite and Acquabella have always offered us the latest design of their products and this is how we present them at trade fairs. The geometry of shapes introduces us to a dreamlike, futuristic world. This procedure is to distract us from reality and allow us to focus on the presented product.
Design Challenge: The stand idea had one important condition - to bind and distinguish two brands at the same time - Marmite and Acquabella.
Bind because they are presented together, belong to one capital group: The Engineered Stone Group. Distinguish - because we still show two different brands, which so far have presented in a completely different way and each of them wanted to keep at least part of their image.
Research: We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made.
Inspiration: Architecture - Minimalist architecture, sculpture, gallery, monolith
Geometric forms, playing with colors to create different zones at the stand
Project Duration: KBIS 2022, Orlando, USA
8-10.02.2022
Operation Flow: All functions at the stand have been planned so that using them is functional and pleasant. Products on both parts of the stand are presented in groups / collections, which makes it easier to get to know the offer. Common area - the bar counter and facilities are located in a somewhat secluded part so that they do not attract the first attention of visitors, but at the same time in a place where both brands have easy access.
Team Members: Marzena Michalska
Lukasz Jerzmanowski
Agnieszka Skora
Image Credits: Smart Design Expo