About Puer Инфографичен плакат by Evan Chen is a highly esteemed winner of the very prestigious 2026 Желязна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.
ЖелязоГрафика· 2026
About Puer Инфографичен плакат
by Evan Chen
Желязна награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #140737The Design
About About Puer Инфографичен плакат
About Puer е серия от инфографични плакати за чая Пуер – чай, чиито корени са в региона Юнан в Китай. Всеки плакат е с размери 500 на 700 милиметра. Серията представя видовете на чаеното дърво Пуер, неговите екологични особености, биоразнообразието и районите на произход. Функциите на чая Пуер са обяснени от биологична и химична гледна точка. Текст, графики, диаграми и илюстрации опростяват сложните данни в ясна структура. Целта е да се помогне на обществеността да усвои основите на чая и китайската чаена култура да бъде споделена с по-широка аудитория.
The Recognition
About the Желязна награда A' Design Award
About Puer Инфографичен плакат е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се About Puer Инфографичен плакат да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. About Puer Инфографичен плакат се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
- Dimensions & Packaging
- Poster: 500mm*700mm
- Tags
- Infographic,logo,packaging,illustrations,graphics,aggs,
- Production Technology
- The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
- Design Challenge
- Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
- Research
- The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
- Inspiration
- The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
- Project Duration
- between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
- Operation Flow
- To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
- Team Members
- Evan Chen
Min Fang
Fan Zhang - Image Credits
- Evan Chen
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