Deji Cultural Complex Музей by Masato Kure and Masashi Ota

Deji Cultural Complex Музей by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 Платинена награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

ПлатинаИнтериор· 2023

Deji Cultural Complex Музей

by Masato Kure and Masashi Ota

Client: The Triangle.jp Co., Ltd

Платинена награда A' Design Award Winner in Интериор Category

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The Design

About Deji Cultural Complex Музей

Deji Cultural Complex предоставя синтез на културни изкуства и търговски съоръжения. Той разполага с шест обширни съоръжения, включително художествен музей, музей, книжарница, магазини и кафене на горния си етаж от 7300 м2. Съвместното съществуване на тези съоръжения позволява на посетителите да посетят място, което иначе не биха посетили. Това, което прави дизайнерската иновация на The Triangle. JP, е че те изцяло премахнаха стените между пространствата. Чрез елиминиране на преградите, пространството бе освободено от граници между вътрешно и външно, давайки на посетителите малък "преглед" преди да влезат в него.

The Recognition

About the Платинена награда A' Design Award

Deji Cultural Complex Музей е носител на Платинената награда A' Design Award — изключително престижно признание, присъждано на наистина изключителни, елегантни и великолепни дизайни. Платинените победители са чудеса на творението, свидетелства за границите на интелектуалното творчество и демонстрират ненадминатия професионализъм и гений на своите дизайнери. От тези дизайни се очаква да бъдат най-известните творби, които определят естетиката на една епоха, допринасят за благосъстоянието на обществото и разширяват границите на изкуството, науката, дизайна и технологиите. Deji Cultural Complex Музей демонстрира извисено ниво на съвършенство и безспорно прави света по-добро място със своите полезни и ценни характеристики. Deji Cultural Complex Музей е творба, спечелила Платинената награда A' Design Award, която събужда желания, вдъхновява, вълнува, радва и поражда голяма радост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
Dimensions & Packaging: DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
Tags: museum, art, interior design, commercial interior, contemporary art
Production Technology: The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
Design Challenge: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
Research: By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
Inspiration: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
Project Duration: The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
Operation Flow: We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
Team Members: Masato Kure
Masashi Ota
Yuki Kashiwakura
Image Credits: Inter_mountain