Artsmuzeum Бранд идентичност by Jessica Yang - WeBranding Global

Artsmuzeum Бранд идентичност by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 Сребърна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

СреброГрафика· 2023

Artsmuzeum Бранд идентичност

by Jessica Yang - WeBranding Global

Client: WeBranding Global

Сребърна награда A' Design Award Winner in Графика Category

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Colors

The Design

About Artsmuzeum Бранд идентичност

ArtsMuzeum е бранд идентичност, създадена за онлайн магазин за подаръци, който продава продукти, свързани с изкуството. Идентичността свързва историческото изкуство със съвременния живот. Логото съчетава готически, но плътни буквени форми с квадратна рамка, която изглежда сякаш продължава безкрайно. Името е съкратено и подредено в креативни блокове, а буквите са композирани като единен графичен мотив, изграден от позитивно и негативно пространство. Изчистеният и стабилен дизайн е приложен върху уебсайта, канцеларските и промоционалните материали.

The Recognition

About the Сребърна награда A' Design Award

Artsmuzeum Бранд идентичност е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Artsmuzeum Бранд идентичност да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Artsmuzeum Бранд идентичност е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
Dimensions & Packaging: ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
Tags: Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
Production Technology: With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
Design Challenge: It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
Research: ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
Inspiration: The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
Project Duration: June 2022 / New York City
Operation Flow: The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
Team Members: Creative Director: Jessica Yang
WBG Creative Center
Image Credits: WeBranding Global LLC