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Sertao Странична масичка by Gabriela Campos

Sertao Странична масичка by Gabriela Campos is a highly esteemed winner of the very prestigious 2023 Бронзова награда A' Design Award in Дизайн на мебели Competition Category.


БронзМебели· 2023

Sertao Странична масичка

by Gabriela Campos

Client: Mais Alma Arquitetura and Design

Бронзова награда A' Design Award Winner in Мебели Category

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Verified Award Winner

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Colors

The Design

About Sertao Странична масичка

Сертао е странична масичка, вдъхновена от картината Абапору,创ена през 1928 г. от Тарсила ду Амарал, символ на модернизма в Бразилия. Заоблената форма следва плавни и органични линии, които преосмислят движението и игривия дух на картината. Меките и живи тонове допълват композицията. Масата има структура от МДФ с лакова боя и покритие от американски дъб. Размерите ѝ са 45 см ширина, 30 см дълбочина и 50 см височина. Всяко изделие е изработено ръчно от местни занаятчии в Крузилия, щата Минас Жерайс, Бразилия.

The Recognition

About the Бронзова награда A' Design Award

Sertao Странична масичка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Sertao Странична масичка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Sertao Странична масичка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a piece with a challenging design with a strong symbolism supporting it. With a narrative behind its organic forms, alludes to several elements contained in the work of Tarsila. Regarding the colors in the composition, the choice was to bring the soft and at the same time vivid tones of the work. As for the shape, the intention was to recreate the movement with fluid and organic lines, a challenge to the eye of the sense of balance, proportion and with a playful soul. A graceful balance between form and function.
Dimensions & Packaging
Dimensions Width 45 cm 17,7 in / Depth 30 cm 11,80 in / Height 50 cm 19,70 in
Tags
table, side table, modernism, Brazilian furniture, Brazilian Design
Production Technology
Fully handcrafted in the city of Cruzilia, Minas Gerais, this sidetable is produced by local artisans. The piece has an mdf structure with lacquer paint and American oak finish.
Design Challenge
The challenge was in the study of shapes and specially the stability of the table, so that I could achieve a viable piece, economically and in terms of execution and, at the same time, that brought the lightness and organic shapes I was looking for.
Research
Being influenced by the modernist atmosphere around the world of Tarsila, the goal was to create a design that has this soul. The production was a process of evolving from sketches, technical drawings, and the real scale modeling. The execution was carried out in full-scale prototype.
Inspiration
The rounded shaped side table is a hommage of the work Abaporu (1928), by Tarsila do Amaral, a great symbol of modernism in Brazil. The artist spent a lot of time studying in France, going through ateliers like Fernand Leger's, and returns to Brazil bringing this background to create her unmistakable signature. Abaporu, with its vivid colors and rounded shapes, is speculated to be the most valued Brazilian work in the world. The inspiration came from trying to develop a work of reinterpreting Abaporu and reproducing it in my world of design, keeping its essence and its message.
Project Duration
The project started in March 2022 and finished in May 2022, in Rio de Janeiro.
Operation Flow
Having a refined design, the piece brings a graceful balance between form and function. It is a unique side table that catches the eye of the public, being both an organic and clean, yet a statement piece.
Image Credits
Photographer: MCA Estúdio

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