Re Form Бижутен комплект by Chow Tai Fook Jewellery Creative Centre

Re Form Бижутен комплект by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Бронзова награда A' Design Award in Дизайн на бижута Competition Category.

БронзБижута· 2023

Re Form Бижутен комплект

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Бронзова награда A' Design Award Winner in Бижута Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Re Form Бижутен комплект

Re:Form е бижутен комплект, съставен от три плъзгащи се мъниста и верижка. Плъзгащите се мъниста обикновено са скрити елементи, използвани за регулиране на дължината на колиета и гривни. Re:Form превръща плъзгащото се мънисто в основен елемент на дизайна. Всяко мънисто може да бъде поставено навсякъде по веригата, така че носещият може да оформи колие, гривна или друга комбинация. Верижка с дължина 36 инча позволява повече от 120 комбинации, докато верижка с дължина 18 инча позволява поне 90. Комплектът кани носещия да участва като съавтор и подкрепя прост и трайстоящ стил.

The Recognition

About the Бронзова награда A' Design Award

Re Form Бижутен комплект е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Re Form Бижутен комплект да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Re Form Бижутен комплект великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release