The Dark Side of the Moon Любовно Писмо от Maria-Luisa Uth

Дизайнът The Dark Side of the Moon Любовно Писмо от Maria-Luisa Uth е високо уважаван носител на престижната 2023 Бронзова награда A' Design Award в състезателна категория Графичен дизайн, илюстрация и визуална комуникация.

БронзГрафика· 2023

The Dark Side of the Moon Любовно Писмо

от Maria-Luisa Uth

Клиент: Fortuna Design Studio

Носител на Бронзова награда A' Design Award в категория Графика

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Цветове

Дизайнът

За The Dark Side of the Moon Любовно Писмо

Тъмната страна на Луната е любовно писмо, разказващо традиционна китайска любовна история. Този проект празнува добрия стар печатен дизайн с акцент върху шрифта, илюстрациите, графичния дизайн и материалите. Опаковката на писмото се отваря и тъмната страна на луната става видима. Писмото се сгъва като джобна чанта, метод на сгъване от Япония, който си проправя път в Европа през 18 век и става популярен като метод за сгъване на любовни писма. Използваната хартия, която може да се сгъва без напукване и която е полупрозрачна, позволява двете страни на буквата да се слеят, когато се държи срещу светлината.

Признанието

За Бронзова награда A' Design Award

The Dark Side of the Moon Любовно Писмо е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се The Dark Side of the Moon Любовно Писмо да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. The Dark Side of the Moon Любовно Писмо великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Размери и опаковка: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Тагове: graphic design, illustration, print, type design, package design
Производствена технология: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Дизайнерско предизвикателство: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Изследване: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Вдъхновение: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Продължителност на проекта: started August in Hangzhou and finished November in Hangzhou
Работен процес: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Автори на изображенията: Qianli Ma, Maria-Luisa Uth