Bamboo Craft Festival Архитектурната Наративна Илюстрация by Wing Sze Wincy Kung

Bamboo Craft Festival Архитектурната Наративна Илюстрация by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 Сребърна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

СреброГрафика· 2023

Bamboo Craft Festival Архитектурната Наративна Илюстрация

by Wing Sze Wincy Kung

Client: Wing Sze Kung

Сребърна награда A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #150055

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bamboo Craft Festival Архитектурната Наративна Илюстрация

В отговор на масовата урбанизация на Хонконг и произтичащата от това загуба на културното многообразие, Фестивалът на бамбуковите занаяти е проектиран с огромни издигнати временни бамбукови платформи и структури, създаващи градско пространствено празненство за запазване и съживяване на местните култури, традиции, традиции, живот на улицата и майсторство. Фестивалът се провежда ежегодно и има за цел да ангажира обществеността да преживее и изследва местните улични култури и майсторство чрез семинари и представления, въплъщаващи духа на Хонконг.

The Recognition

About the Сребърна награда A' Design Award

Bamboo Craft Festival Архитектурната Наративна Илюстрация е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Bamboo Craft Festival Архитектурната Наративна Илюстрация да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Bamboo Craft Festival Архитектурната Наративна Илюстрация е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimensions & Packaging: Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Tags: illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Production Technology: printed materials: printed illustration, storybook
Design Challenge: The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Research: More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiration: Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Project Duration: The project started at Jan 2022 and finished at June 2022 in Hong Kong
Operation Flow: The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Image Credits: Wing Sze Wincy Kung