20th Anniversary Лого by Huo Kai is a highly esteemed winner of the very prestigious 2023 Бронзова награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

БронзГрафика· 2023

20th Anniversary Лого

by Huo Kai

Client: Northeastern University of China

Бронзова награда A' Design Award Winner in Графика Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 20th Anniversary Лого

Книжен текст: „20-годишнина“ е лого, създадено за Факултета по изкуства към Североизточния университет на Китай. Логото отбелязва двадесет години от основаването на факултета. Дизайнът съчетава числото 20 с изображения на вятърна мелница, цветя и ленти. Четирите ленти символизират четирите основни програми на факултета. Логото е изработено с четирицветен печат, позлатяване и релефно щамповане. Знакът се използва върху печатни материали, сувенири и културни продукти. Целта е да се сподели тържеството с възпитаници в Китай и чужбина.

The Recognition

About the Бронзова награда A' Design Award

20th Anniversary Лого е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се 20th Anniversary Лого да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. 20th Anniversary Лого великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a logo to celebrate the 20th anniversary of the founding of College of Arts. What is different is that the design is important to integrate into the leapfrog concept of the Academy and compete with the development of various majors. It will be used during the 20th anniversary of the college and celebrate the college's birthday with alumni at home and abroad.
Dimensions & Packaging: Logo Data size: 800mm (H) x 800mm (W), 300dpi, cmyk. Packing Data size: 420mm (H) x 300mm (W). Notebook Data size: 291mm (H) x213mm (W).
Tags: Logo, Art, Celebration, Print, Cultural creativity, Graphic design
Production Technology: The logo adopts four-color printing technology, bronzing technology, indentation technology, etc., and is widely used in printing documents. The works are also printed in cultural and creative products to spread the festivities of the festival.
Design Challenge: The difficulty of this project design lies in the unity of creativity and artistic beauty of the 20th anniversary. The emotion, appeal and artistic communication effect of works on people are very important.
Research: It is a visual art design to celebrate the anniversary of the college. The purpose is to unite and let alumni at home and abroad celebrate the important birthday of their alma mater. The publicity method is to mail to alumni through souvenirs, printed materials and other publicity media, which has memorial significance and cultural value.
Inspiration: The inspiration of the work comes from the beautiful blooming of flowers watered by black water. The windmill of the Academy of Arts is continuously rotating and developing. The four majors of the Academy of Arts are advancing side by side, and the ribbon is dancing a beautiful tomorrow, celebrating the 20th anniversary of the founding of the Academy of Arts of Northeast University.
Project Duration: The project starts in January 2021 and ends in February 2021 in Shenyang, China
Operation Flow: In order to celebrate the 20th anniversary of College of Arts, the works were used in print, souvenirs, etc. Through close contact between people and signs, the works can make people feel the festive atmosphere of the festival.
Image Credits: Image #1 : Creator Huo Kai, Gao He, 2021.
Image #2 : Photographer Gao He, 2021.
Image #3 : Photographer Gao He, 2021.
Image #4 : Photographer Huo Kai, 2021.
Image #5 : Photographer Huo Kai, 2021.