AS Women Empowerement Корпоративен подарък by Antonia Skaraki

AS Women Empowerement Корпоративен подарък by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Желязна награда A' Design Award in Дизайн на подаръчни изделия Competition Category.

ЖелязоПодаръчни изделия· 2024

AS Women Empowerement Корпоративен подарък

by Antonia Skaraki

Client: As

Желязна награда A' Design Award Winner in Подаръчни изделия Category

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Colors

The Design

About AS Women Empowerement Корпоративен подарък

A|S реши да създаде годишен корпоративен подарък като изявление и призив към действие, вдъхновен от необходимостта да овласти жените от всяка етническа принадлежност, религия или социален статус. Бутилки, напълнени с критска Цикудия - традиционна гръцка напитка, бяха оформени така, че да символизират различни жени, всяка с отличително глинено лице като запушалка, стилистично вдъхновени от древните кикладски фигурини. Те предаваха темите на Свобода, Промяна, Равенство, Справедливост, Образование, Избор и Сила. Всяка бутилка беше поставена в специална кутия с художествени графични изображения и стенен постер.

The Recognition

About the Желязна награда A' Design Award

AS Women Empowerement Корпоративен подарък е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се AS Women Empowerement Корпоративен подарък да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. AS Women Empowerement Корпоративен подарък се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi