Taishun Design Competition Визуална идентичност за събитие by Zhejiang Gongshang University

Taishun Design Competition Визуална идентичност за събитие by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Сребърна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

СреброГрафика· 2024

Taishun Design Competition Визуална идентичност за събитие

by Zhejiang Gongshang University

Client: Taishun County People's Government

Сребърна награда A' Design Award Winner in Графика Category

99,397

Verified Award Winner

Verify Award Status for #152934

View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun Design Competition Визуална идентичност за събитие

Taishun Design Competition е визуална идентичност, създадена за конкурс за културен и креативен дизайн, провеждан в окръг Тайшун. Дизайнът е вдъхновен от Динбу — каменен мост от стъпаловидни камъни, който местните хора използват, за да пресичат многобройните реки в района. Няколко групи удължени триизмерни линии изграждат композицията и носят визуални символи на Тайшун, като планини, мостове и танци на дракони. Преливащ градиент от зелено към бяло отразява цветовете на града. Идентичността представя модерен образ на Тайшун и цели да привлече студенти и дизайнери.

The Recognition

About the Сребърна награда A' Design Award

Taishun Design Competition Визуална идентичност за събитие е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Taishun Design Competition Визуална идентичност за събитие да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Taishun Design Competition Визуална идентичност за събитие е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
Tags: Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
Production Technology: Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
Design Challenge: Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
Research: This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
Inspiration: This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
Project Duration: The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
Team Members: Designer: Kan Zhao