Jingting Mountain Scenic Area Идентичност на марка by Zhejiang Gongshang University

Jingting Mountain Scenic Area Идентичност на марка by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Бронзова награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

БронзГрафика· 2024

Jingting Mountain Scenic Area Идентичност на марка

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

Бронзова награда A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Идентичност на марка

Планинска забележителност Дзинтин Шан е разработена като идентичност на марка за ключова природна забележителност и национален горски парк в провинция Анхуей, Китай. Идентичността се основава на идеята за културно откриване чрез живопис, така че посещението да се усеща като преминаване през свитъчна картина. Планинските изгледи, формите на павилионите, спокойните облаци, дивите жерави, както и местната бяла оризова ракия и зелен чай са вплетени в графичния език. Шест допълнителни графични елементи подкрепят основния знак и могат да се прилагат в много различни контексти. Дизайнът заменя по-ранен образ с ограничена привлекателност и е подходящ за цифрови медии.

The Recognition

About the Бронзова награда A' Design Award

Jingting Mountain Scenic Area Идентичност на марка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Jingting Mountain Scenic Area Идентичност на марка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Jingting Mountain Scenic Area Идентичност на марка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao