CZBank Youth Speech Contest Визуална идентичност на събитие by Zhejiang Gongshang University

CZBank Youth Speech Contest Визуална идентичност на събитие by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Бронзова награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

БронзГрафика· 2024

CZBank Youth Speech Contest Визуална идентичност на събитие

by Zhejiang Gongshang University

Client: CZBank

Бронзова награда A' Design Award Winner in Графика Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Визуална идентичност на събитие

CZBank Конкурс по красноречие за младежи е основната визуална идентичност, създадена за годишно събитие по красноречие, организирано от CZBank за млади участници. Темата на конкурса е наследяването на културата като корени и изграждането на по-добро бъдеще. Дизайнът съчетава микрофон за реч с корени на дърво в триизмерна линейна форма. Преплетените форми и прозрачните материали изразяват предаването на културното наследство. Визията е разширена върху плакати за събитието, мястото за провеждане на конкурса и външна реклама, така че да е подходяща за медии, лайфстрийминг и използване на място.

The Recognition

About the Бронзова награда A' Design Award

CZBank Youth Speech Contest Визуална идентичност на събитие е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се CZBank Youth Speech Contest Визуална идентичност на събитие да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. CZBank Youth Speech Contest Визуална идентичност на събитие великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao