Hugoo Раменна чанта с хип седалка by Yasuhiro Yamamoto

Hugoo Раменна чанта с хип седалка by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Бронзова награда A' Design Award in Дизайн на бебешки и детски продукти Competition Category.

БронзБебешки продукти· 2024

Hugoo Раменна чанта с хип седалка

by Yasuhiro Yamamoto

Client: GRIT Inc

Бронзова награда A' Design Award Winner in Бебешки продукти Category

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Colors

The Design

About Hugoo Раменна чанта с хип седалка

Hugoo е раменна чанта с вградена хип седалка за разходки с деца. Чантата запазва формата на обикновена раменна чанта, като същевременно поддържа детето върху подплатена седалка. Четири джоба са подредени според предназначението си, така че една чанта може да побере всички необходими вещи за еднодневна разходка. Подплатата е жълта, за да се виждат лесно съдържащите се предмети, а един от джобовете позволява директно изтегляне на кърпичка за почистване. Използваната тъкан е CORDURA, избрана заради своята здравина и издръжливост. Когато хип седалката вече не е необходима, Hugoo може да продължи да се използва като обикновена раменна чанта.

The Recognition

About the Бронзова награда A' Design Award

Hugoo Раменна чанта с хип седалка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Hugoo Раменна чанта с хип седалка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Hugoo Раменна чанта с хип седалка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama