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Rebranding Emplus Идентичност Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Идентичност Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 Бронзова награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.


БронзГрафика· 2024

Rebranding Emplus Идентичност Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

Бронзова награда A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About Rebranding Emplus Идентичност Emplus

В непрекъснато променящия се свят очакванията и нуждите на пациентите също се променят в областта на здравеопазването. Отделението по спешна медицина трябва да бъде първото, което предвижда промените в медицинските грижи. За да се гарантира непрекъснатото информиране в тази нова област, Emplus предлага обучение и коучинг. В дизайна отделението по спешна медицина е изобразено с типичния медицински кръст, но с точка на липсващата връзка. Тази символика, отнасяща се до липсващата част от пъзела, която Emplus предоставя, присъства и в илюстрациите.

The Recognition

About the Бронзова награда A' Design Award

Rebranding Emplus Идентичност Emplus е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Rebranding Emplus Идентичност Emplus да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Rebranding Emplus Идентичност Emplus великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging
European DIN sizes.
Tags
EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology
Digital and paperwork
Design Challenge
Keep it as simple as possible, but still telling so much, that's a challenge!
Research
The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration
Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration
EMplus started in 2023 and will continue to grow the following years.
Operation Flow
The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents
All rights: Rebrandt / Ruud Winder 2024
Team Members
ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits
All rights: Rebrandt / Ruud Winder 2024

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