Feixi Grand View Плакат by Feixi Digital Culture and Media

Feixi Grand View Плакат by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 Желязна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

ЖелязоГрафика· 2024

Feixi Grand View Плакат

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

Желязна награда A' Design Award Winner in Графика Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Feixi Grand View Плакат

Феиси Гранд Вю е плакат, създаден да представи развитието на окръг Феиси в провинция Анхуей, Китай. Плакатът показва икономическия напредък, културното наследство, географията и местния бит от няколко гледни точки. Висококачествени местни фотографии формират основния визуален елемент, а линейни елементи насочват погледа през компактната композиция. Единна цветова схема с градиентни тонове придава дълбочина на изображенията. Текстът е оформен за ясно и лесно четене. Форматът е с размери 297 на 210 милиметра. Плакатът е показван в онлайн и външни медии, включително реклама на автобусни спирки в окръг Феиси.

The Recognition

About the Желязна награда A' Design Award

Feixi Grand View Плакат е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Feixi Grand View Плакат да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Feixi Grand View Плакат се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Dimensions & Packaging: 297mmX210mm
Tags: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Production Technology: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Design Challenge: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Research: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiration: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Operation Flow: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu