Reusable Сгъваема чаша by Kalina Gotseva

Reusable Сгъваема чаша by Kalina Gotseva is a highly esteemed winner of the very prestigious 2025 Желязна награда A' Design Award in Устойчиви продукти, проекти и зелен дизайн Competition Category.

ЖелязоУстойчив продукт· 2025

Reusable Сгъваема чаша

by Kalina Gotseva

Желязна награда A' Design Award Winner in Устойчив продукт Category

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Colors

The Design

About Reusable Сгъваема чаша

Reusable е сгъваема чаша, предназначена за напитки, консумирани извън дома. Чашата се сгъва в компактна форма, която се побира в джоб или чанта. Reusable е изработена от силикон с хранителен клас и пластмаса без съдържание на BPA, оформени чрез шприцоване. Чашата побира 250 мл и има размери 87 мм ширина и 122 мм височина. За да се отвори чашата, горният ръб се издърпва нагоре, докато се фиксира на място. За да се затвори чашата, ръбът се натиска надолу, докато се сгъне плоско. Reusable предлага алтернатива на еднократните чаши и помага за намаляване на отпадъците.

The Recognition

About the Желязна награда A' Design Award

Reusable Сгъваема чаша е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Reusable Сгъваема чаша да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Reusable Сгъваема чаша се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a foldable, reusable cup that combines portability, durability, and eco-friendliness. What sets it apart is its ability to collapse into a compact form, making it easy to carry in pockets or bags. Crafted from durable, food-grade silicone and BPA-free plastic, it ensures safety and longevity. Its sleek, modern design promotes sustainability by providing a stylish alternative to disposable cups, thereby reducing environmental impact and encouraging responsible consumption.
Dimensions & Packaging: Width 87mm x Height 122mm 250 ml
Tags: cup, Sustainable Design, coffee cup, eco design, Drinkware Mug, Coffee, foldable cup
Production Technology: The foldable cup design was achieved through iterative prototyping using CAD software. We employed injection molding for precision in mass production, utilizing food-grade silicone and BPA-free plastic to ensure safety and durability.
Design Challenge: The toughest challenge in this design activity was achieving a balance between compactness and durability. Creatively, we faced the obstacle of ensuring the cup could fold efficiently without compromising its structural integrity. The final concept of the foldable cup emerged as a response to countless iterations, material testing, paper prototyping, and 3D printing.
Research: The final concept of the foldable cup emerged as a response to countless iterations. In the process, a huge role played sculpting through various types of prototyping. Paper prototypes were used for proportion and geometry relationships, and 3D printing prototyping with soft plastics was used to test shape and thicknesses. Followed by extensive research on materials from which to manufacture.
Inspiration: Reusable's journey began with a simple question: How can we make eco-friendly choices effortlessly integrated into our routine? Inspired by the beauty of simplicity and functionality followed by the quest to create a solution that combines convenience with sustainability. Reusable boasts a unique collapsible design that transforms it from a full-sized cup into a compact, pocket-friendly form factor.
Project Duration: The idea was born in 2019, but the project commenced in January 2023 and concluded in April 2024. The design and development phases took place in Bulgaria. This timeline allowed for extensive research, prototyping, and user testing, ensuring the final product met high standards of functionality and sustainability.
Operation Flow: The foldable cup is easy to use. To operate, simply expand the cup by pulling on the top rim until it locks into place. To collapse, push down gently until it folds flat.