Fiery Spark Feifei Бранд персонаж by Fei Tian, Ning Huang and Wenqing Zhu

Fiery Spark Feifei Бранд персонаж by Fei Tian, Ning Huang and Wenqing Zhu is a highly esteemed winner of the very prestigious 2025 Сребърна награда A' Design Award in Дизайн на реклама, маркетинг и комуникация Competition Category.

СреброРеклама· 2025

Fiery Spark Feifei Бранд персонаж

by Fei Tian, Ning Huang and Wenqing Zhu

Client: iflytek Co.,Ltd.

Сребърна награда A' Design Award Winner in Реклама Category

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Colors

The Design

About Fiery Spark Feifei Бранд персонаж

Огнената искра Фейфей е бранд персонаж, създаден за iFLYTEK — компания, работеща в областта на изкуствения интелект. Персонажът има изчистена форма с елегантни линии и приветлив външен вид. Бялото е доминиращият цвят, изразяващ отворените възможности в сферата на изкуствения интелект, докато акцентните цветове са взети от логото на бранда. Огнената искра Фейфей действа като онлайн асистент на уебсайта и приложенията на компанията, предлагайки услуги за въпроси и отговори. Персонажът се появява също в културни продукти, кампании и изложения.

The Recognition

About the Сребърна награда A' Design Award

Fiery Spark Feifei Бранд персонаж е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Fiery Spark Feifei Бранд персонаж да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Fiery Spark Feifei Бранд персонаж е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Dimensions & Packaging: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Tags: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Production Technology: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Design Challenge: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Research: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Inspiration: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Project Duration: The project started in February 2024 in Hefei.
Operation Flow: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Team Members: Fei Tian, Ning Huang, Wenqing Zhu
Image Credits: iflytek Co.,Ltd.