Color Rhythms Визуална идентичност на музикален фестивал by Naser Nasiri

Color Rhythms Визуална идентичност на музикален фестивал by Naser Nasiri is a highly esteemed winner of the very prestigious 2025 Сребърна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

СреброГрафика· 2025

Color Rhythms Визуална идентичност на музикален фестивал

by Naser Nasiri

Client: Nasser Nasiri Design Studio

Сребърна награда A' Design Award Winner in Графика Category

83,312

Verified Award Winner

Verify Award Status for #166910

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Color Rhythms Визуална идентичност на музикален фестивал

Визуалната идентичност на музикалния фестивал Абд ал-Кадир Марахи свързва традицията с модерността. Вдъхновен от ритмичните модели на историческата тухлена кладка в архитектурата на Марага—особено Червения купол—дизайнът отдава почит на хилядолетното културно наследство. Типографията, повлияна от куфическите надписи, отразява художественото наследство на региона. Илюстрациите на музиканти, свирещи на традиционни инструменти, подчертават хармонията между историята и ритъма. Логото въплъщава запазването на културата, като същевременно възприема съвременен визуален подход.

The Recognition

About the Сребърна награда A' Design Award

Color Rhythms Визуална идентичност на музикален фестивал е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Color Rhythms Визуална идентичност на музикален фестивал да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Color Rhythms Визуална идентичност на музикален фестивал е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design stands out for its focus on illustration and typography. Its composition is inspired by the brickwork patterns of Maragheh's historical architecture, incorporating rhythm and movement to create a dynamic effect. Hand-drawn illustrations of hands emphasize the ancient roots of the music and the city. The visual forms are harmonized in an Eastern style, blending regional identity with modern aesthetics. This unique approach combines tradition with contemporary minimalism, making the design truly distinctive.
Dimensions & Packaging: For the second edition of this event, a logo symbolizing the number two was designed. The designs include the festival's main poster (120 x 80 cm), a stage banner (3 x 6 meters), two side banners (3 x 2.5 meters) for the stage, exhibition stands for environmental graphics, large-scale billboards and strobe boards (6 x 4 meters) for urban spaces, tote bags, tags for event organizers, and a 300-page book in a royal octavo size (21 x 29.7 cm).
Tags: Visual identity design for the event, logo, poster, stage design, music, design for music, Eastern music, graphics for music.
Production Technology: In designing the visual identity for this music event, I integrated architectural motifs to align form with content and adhered to the principles of design and personality. The typography, inspired by an inscription in Maragheh with ancient Kufic Maqeli calligraphy, is featured in the title and overall identity. The event logo combines the visual form of the number two with an illustration of a hand playing the daf. The colors lapis lazuli blue, crimson red, verdigris, and gold are rooted in the Iranian miniature tradition and the cultural heritage of Maragheh.
Design Challenge: The hardest part of designing the visual identity for the Abd al-Qadir Maraghi Music Festival was integrating historical, cultural, and musical elements. Challenges included limited access to historical inscriptions and accurate architectural details, requiring intensive fieldwork, library research, and expert interviews. Balancing Maragheh's architectural heritage with musical symbolism demanded creative synthesis, while limited production options and modern technology constraints were also overcome.
Research: The visual identity design for the second National Music Festival of Abdulqadir Maraghi was developed through comprehensive research. This process included library studies on the history of music and historical inscriptions in Maragheh, field exploration of local architecture, interviews with experts in architecture, music, and cultural studies, and internet research to analyze visual forms of music from Abdulqadir's era. The findings formed the basis for creating a distinctive identity that reflects Maragheh's cultural heritage.
Inspiration: The visual identity of the Abd al-Qadir Maraghi National Music Festival is inspired by the historical architecture of Maragheh, particularly the Kufic inscriptions on the Sorkh Dome. The design features geometric patterns and turquoise tiles, reflecting the city's rich cultural heritage. The poster integrates illustrations of traditional Iranian instruments with the festival title, blending music, history, and architecture. The color palette includes lapis blue, gold, and turquoise.
Project Duration: The design for this poster was commissioned on December 11, 2024. After a week of research on the background, motifs, and related elements, the final visual identity was completed and delivered to the client on December 22, 2024. Following the printing process, it was installed the same day at Nikkhah Auditorium in Maragheh. The festival took place from December 23 to December 25, 2024, with support from Maragheh Municipality, the City Council, and the Iranian Music Association, honoring Abdulqadir Maraghi and showcasing musical talents.
Operation Flow: In designing this event, I incorporated advanced typography techniques alongside illustrations depicting hands playing local and international musical instruments. These illustrations are crafted to be universally comprehensible, making the musical nature of the event immediately clear to audiences from all cultures. The combination of professional typography and precise, globally relatable illustrations effectively conveys the event's message.
Patents: Registration Number: 330/31235 in the Iranian Music Association.
Image Credits: Image 1: The main poster of the festival, designed by Naser Nasiri.
Image 2: An image of the fusion of illustration and typography used in the visual identity design, designed by Naser Nasiri.
Image 3: An image of the Red Dome, one of the buildings in Maragheh, which inspired the typography. Photo of the building by Siamak Javid, design by Naser Nasiri.
Image 4: An image of the event logo alongside a photographed image of the stage in its published state. Event photo by Masoud Moghadam, design by Naser Nasiri.
Image 5: An image of the screen design on the event stage alongside a photographed image of the stage in its published state. Event photo by Masoud Moghadam, design by Naser Nasiri.