Conexion Мобилно приложение by Ziwei Song

Conexion Мобилно приложение by Ziwei Song is a highly esteemed winner of the very prestigious 2025 Златна награда A' Design Award in Дизайн на мобилни технологии, приложения и софтуер Competition Category.

ЗлатоМобилни· 2025

Conexion Мобилно приложение

by Ziwei Song

Client: 3.1 Studio

Златна награда A' Design Award Winner in Мобилни Category

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Colors

The Design

About Conexion Мобилно приложение

Conexion е мобилно приложение, проектирано да укрепи емоционалните връзки между бъдещите родители. То разполага със система с двоен интерфейс, осигуряваща проследяване на здравословното състояние и емоционална подкрепа за майките, като същевременно предлага насочващи инструменти за ангажиране за бащите. Анализ на емоциите чрез изкуствен интелект, биометрично измерване посредством Apple Watch и споделяне на настроението в реално време спомагат за изграждането на емпатия и разбирателство. С персонализирани препоръки, проследяване на важни етапи и експертни прозрения, Conexion подобрява комуникацията и подкрепата по време на бременността, осигурявайки по-свързано преживяване за двамата партньори.

The Recognition

About the Златна награда A' Design Award

Conexion Мобилно приложение е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Conexion Мобилно приложение да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Conexion Мобилно приложение поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Conexion introduces a dual interface design for expectant couples, offering separate yet interconnected experiences. The wife’s interface focuses on health tracking and emotional support, while the husband’s provides actionable methods to engage in the relationship. Through real-time mood sharing, health tracking, and guided support, it strengthens bonds during pregnancy, combining emotional intelligence with practical guidance, setting it apart from traditional solutions.
Dimensions & Packaging: The project is designed to optimize the user experience on iOS mobile applications and Apple Watch, with plans to expand into a more responsive design across additional devices.
Tags: iOS app, Apple Watch, emotional support, AI-driven guidance, pregnancy, user-centered design, health tracking
Production Technology: Conexion was developed using a user centered design approach, combining biometric sensing and AI driven emotional analysis for personalized recommendations. The Apple Watch detects mood fluctuations with pressure and heart rate sensors, while the app uses emotion tracking algorithms and health data APIs for real time sharing. Cloud based architecture ensures seamless device synchronization, with design elements created using Figma and Adobe Creative Suite.
Design Challenge: The challenge was creating an intuitive, empathetic design that addresses the emotional complexity of pregnancy. Balancing personalization with simplicity, especially when using AI and health data, was tough. We also had to consider historical and social factors like gender roles in pregnancy. Technical issues like real-time syncing and emotion tracking accuracy added complexity. Incorporating fun, engaging elements like gamification without losing the app's supportive tone was crucial.
Research: The research focused on understanding the emotional and physical needs of expectant couples. We conducted qualitative interviews and surveys with couples, analyzing the data through thematic coding. The study highlighted the importance of emotional support for both partners and the need for tailored guidance throughout pregnancy. This approach challenged the norm of apps only catering to women, expanding our understanding of support needs and influencing both design and societal views on pregnancy care.
Inspiration: Pregnancy is a transformative journey, but it also brings emotional uncertainty and communication barriers. Expectant fathers want to support their partners but often struggle to understand how, while mothers experience physical and emotional changes that are hard to express. Despite growing attention to maternal health, relationship dynamics are often overlooked. Recognizing this gap, we set out to create a product that strengthens emotional bonds and fosters shared understanding.
Project Duration: The project started in October 2023 in Savannah, Georgia and was initially completed the 1st phase develop in October 2024.
Operation Flow: Conexión simplifies the pregnancy journey with two intuitive interfaces for husbands and wives. After selecting their role during registration, users receive tailored notifications and insights. The system tracks emotional and physical states via Apple Watch, sharing real-time updates between partners to foster empathy. Weekly pregnancy milestones, expert advice, and reminders for appointments or partner messages keep couples informed and connected. By blending emotional reflection with practical guidance, Conexión strengthens bonds and ensures a smoother, more supportive pregnancy experience.
Team Members: Ziwei Song
Kunlin Zhao
Jinlin Wang
Han Sun
Huizhong Zhu
Juncheng Pan
Image Credits: Image #1 Product Designer Ziwei Song, 2025.
Image #2 Product Designer Ziwei Song, 2025.
Image #3 Product Designer Ziwei Song, 2025.
Image #4 Product Designer Ziwei Song, 2025.
Video Credit: Video editor Han Sun, 2024.