House of Smaragd Адвент кутия by Rilind Hoxha and Haris Murich

House of Smaragd Адвент кутия by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 Бронзова награда A' Design Award in Дизайн на подаръчни изделия Competition Category.

БронзПодаръчни изделия· 2025

House of Smaragd Адвент кутия

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

Бронзова награда A' Design Award Winner in Подаръчни изделия Category

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Colors

The Design

About House of Smaragd Адвент кутия

House of Smaragd Адвент календарът е структурирана кутия за обратно броене, изработена от екологична хартия и устойчиви материали, проектирана за многократна употреба. Той съдържа четири индивидуално опаковани бижута, всяко от които е закрепено в отделна секция. Опаковката е годна за рециклиране и повторна употреба, намалявайки въздействието върху околната среда. Дизайнът на кутията позволява контролиран достъп до всяка секция, запазвайки елемента на изненада и поддържайки предметите защитени.

The Recognition

About the Бронзова награда A' Design Award

House of Smaragd Адвент кутия е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се House of Smaragd Адвент кутия да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. House of Smaragd Адвент кутия великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov