Teli Tiee Плейър за истории by Leijing Zhou

Teli Tiee Плейър за истории by Leijing Zhou is a highly esteemed winner of the very prestigious 2025 Желязна награда A' Design Award in Дизайн на бебешки и детски продукти Competition Category.

ЖелязоБебешки продукти· 2025

Teli Tiee Плейър за истории

by Leijing Zhou

Client: Zhejiang University

Желязна награда A' Design Award Winner in Бебешки продукти Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Teli Tiee Плейър за истории

Тели Тий е плейър за истории, създаден за взаимодействие между деца и възрастни хора. Три вида блокчета с елементи за истории се поставят в жлеб, а устройството разпознава всяка комбинация и възпроизвежда съответната история. Лостче се премества надясно, за да се смени историята, и наляво, за да се запише нова. Записаните истории се обработват чрез изкуствен интелект и се превръщат в илюстровани разкази, които могат да бъдат споделяни. Корпусът е изработен от пластмаса и дърво и включва近场 комуникация (NFC), Bluetooth и електронен екран.

The Recognition

About the Желязна награда A' Design Award

Teli Tiee Плейър за истории е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Teli Tiee Плейър за истории да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Teli Tiee Плейър за истории се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Teli Tiee is a story-player designed for intergenerational interaction between children and the elderly.
Equipped with three types of story elements blocks, the elderly and kids can listen colorful stories by combining different blocks. Stories come from system presets and elderly-shared ones. The elderly can share their stories or co-create new stories with kids. Recorded stories, processed by AI, are uploaded to the database and turned into illustrated stories for sharing.
Dimensions & Packaging: 300mm*180mm*184mm
Tags: Inter-generational interaction, Story player, Emotional design
Production Technology: The main body of the product is made of plastic and wood to ensure the safety of children. The product contains NFC, electronic screen, bluetooth and other modules to ensure the realization of product functions.
Design Challenge: The primary creative and research challenge was to bridge the generational gap through a single product. Designing for two distinct user groups-the elderly with their need for self-expression and reminiscence, and children with their demand for engaging and educational play-required a delicate balance. Technologically, integrating AI for story processing and illustration generation while ensuring friendliness for non-tech-savvy users was a significant hurdle.
Research: The methodology involved analyzing the needs of both groups through interviews and observations. Interviews were conducted with elderly people and children to understand their behaviors, preferences, and pain points in communication. Observation was also carried out in community settings where inter-generational interactions occurred. Research tools included questionnaires, voice recorders for interviews, and note-taking.
Inspiration: In modern society, with the increasing prevalence of inter-generational families, there is a growing need for effective communication channels between the elderly and children. Observing that the elderly often find solace in reminiscing about their past experiences, while children are naturally drawn to the vivid and imaginative world of picture-book stories, we were inspired to create Teli Tiee.We use emotional and inclusive design principles to complete the design and use AI to process the story content.
Project Duration: The project started in April 2023 in China and finished in August 2023 in China
Operation Flow: When using the story machine, press the on key to start the device. According to the guidance, put story elements blocks into the groove, and the system senses and plays the story of the combination. Users can pull the lever to the right to switch to the next story, and to the left to record and upload their stories.
Team Members: Xinmiao Shen
Leijing Zhou
Xiaotong Guan
Menghan Li
Xiaofei Gong
Yuqi Wei
Jinjie Li
Qianyi Wang
Zihan Zhang