Nowy Styl Изложбен щанд by Konarski and Bzowski Piotr Duraj

Nowy Styl Изложбен щанд by Konarski and Bzowski Piotr Duraj is a highly esteemed winner of the very prestigious 2026 Златна награда A' Design Award in Архитектура, интериор и дизайн на изложбени щандове Competition Category.

ЗлатоИзложбени щандове· 2026

Nowy Styl Изложбен щанд

by Konarski and Bzowski Piotr Duraj

Client: Konarski & Bzowski

Златна награда A' Design Award Winner in Изложбени щандове Category

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The Design

About Nowy Styl Изложбен щанд

Nowy Styl е изложбен щанд, създаден за представяне на офис мебели на търговско изложение. Щандът заема площ от 607,5 квадратни метра и следва принципите на биофилния дизайн. Неговото оформление се основава на метафората за дърво, изразена чрез изградени обекти. Вентилатори създават лек полъх, който оживява пространството, а топлото осветление напомня слънчева светлина, преминаваща през листа. Дизайнът поставя човешкото преживяване преди директните продажби. Целта е да се покаже как работното място може да подкрепя благосъстоянието, да намалява стреса и да подобрява концентрацията.

The Recognition

About the Златна награда A' Design Award

Nowy Styl Изложбен щанд е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Nowy Styl Изложбен щанд да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Nowy Styl Изложбен щанд поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Dimensions & Packaging: The stand is 607,5 square metres.
Tags: fair, wellbeing, nature, personification, control, instinct
Production Technology: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Design Challenge: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Research: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspiration: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Project Duration: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Operation Flow: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Team Members: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Image Credits: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.