Fashion Instyle 2025 Дизайн на търговско изложение by Hktdc Creative Department

Fashion Instyle 2025 Дизайн на търговско изложение by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2026 Бронзова награда A' Design Award in Дизайн на събития и случвания Competition Category.

БронзСъбитие· 2026

Fashion Instyle 2025 Дизайн на търговско изложение

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

Бронзова награда A' Design Award Winner in Събитие Category

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Colors

The Design

About Fashion Instyle 2025 Дизайн на търговско изложение

Fashion Instyle 2025 е дизайн на търговско изложение, създаден за четиридневно международно събитие за сорсинг в модната индустрия. Изложението заемаше около 8 800 квадратни метра в конгресен и изложбен център в Хонконг. Централна зона, наречена Next, представяше нови материали в три тематични купола, използвайки имерсивно пространство и специално осветление за подобряване на видимостта на материалите. Петима местни дизайнери бяха представени наред с повече от 60 международни изложители. Модният подиум разполагаше с места за до 200 гости. Модулните разположения и зонираната циркулация осигуряваха ясен поток на посетителите и възможности за нетуъркинг.

The Recognition

About the Бронзова награда A' Design Award

Fashion Instyle 2025 Дизайн на търговско изложение е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Fashion Instyle 2025 Дизайн на търговско изложение да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Fashion Instyle 2025 Дизайн на търговско изложение великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fashion InStyle is a four-day international trade fair organised by the Hong Kong Trade Development Council (HKTDC), serving as a sourcing and exchange platform for fashion materials, design and innovation. It connects global exhibitors, designers and industry professionals, highlighting sustainability, cultural craftsmanship and advanced technologies shaping future fashion trends.
Dimensions & Packaging: The project occupied an exhibition space of approximately 8,800 square metres, designed to support large‑scale trade interaction and immersive experiences. The venue featured a dedicated catwalk stage accommodating up to 200 guests and a central NEXT new material zone showcasing five local designers alongside over 60 international exhibitors. Modular layouts, zoned circulation and integrated display systems enabled flexible presentation, smooth visitor flow and effective engagement throughout the four‑day event.
Tags: Fashion Instyle, Lifestyle, Fashion, HKTDC, Exhibition Design
Production Technology: Technology and material innovation were embedded throughout the preparation and production of Fashion InStyle 2025. The NEXT display zone was designed around 3 thematic domes that used immersive space and special lighting effect to enhance material visibility and interaction. Curated displays reveal each material’s journey from sourcing and sustainability to advanced production and final applications, while walkways and networking areas encourage exploration, learning and meaningful connections.
Design Challenge: A major research challenge was that the NEXT material display zone marked a significant departure from previous editions, introducing many new and fragile materials that demanded extended research and careful planning. Materials such as AlgaFila, Lotixilk and heritage Gambiered Canton Silk required in depth study of their properties, handling and display conditions. The team had to translate this research into a coherent spatial journey, thoughtfully integrating material stories and production concepts into the three dome zones while ensuring material integrity and an engaging visitor experience.
Research: It was a six month research process focused on identifying and matching innovative fashion materials with local designers. The team conducted in depth visits to material factories to study sourcing, production methods and sustainability practices, collecting detailed data on each material’s properties and processes. These insights were translated into curated narratives and visual content, presented across three immersive dome zones that communicate material concepts, production journeys and design applications.
Inspiration: The design concept of Fashion InStyle 2025 was inspired by the fusion of tradition, innovation and global creativity. With the launch of NEXT at Fashion InStyle, the exhibition celebrated cross cultural exchange by uniting international exhibitors, heritage craftsmanship and advanced materials. Sustainability, new technologies and designer collaborations shaped a forward looking platform where cultural identity and contemporary design converge.
Project Duration: The event held from 27 - 30 Apr 2025 at the Hong Kong Convention and Exhibition Centre.
Operation Flow: The NEXT at Fashion InStyle zone was organised as a curated, walk through experience guiding visitors through themed material showcases. A clear circulation flow connected international exhibitors, innovation hubs and designer collaboration areas, encouraging discovery and dialogue. Interactive displays, mentorship sessions and networking spaces enabled hands on engagement between material suppliers, designers and buyers, fostering knowledge exchange, collaboration and meaningful industry connections.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council