Mobility Future Within Reach Брандова комуникация by Hayato Itakura

Mobility Future Within Reach Брандова комуникация by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Сребърна награда A' Design Award in Дизайн на реклама, маркетинг и комуникация Competition Category.

СреброРеклама· 2026

Mobility Future Within Reach Брандова комуникация

by Hayato Itakura

Client: tacto Inc.

Сребърна награда A' Design Award Winner in Реклама Category

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Colors

The Design

About Mobility Future Within Reach Брандова комуникация

Mobility Future Within Reach е програма за брандова комуникация, създадена за образователно пътуващо събитие, посветено на мобилността на бъдещето. Централен елемент е голяма диорама, изработена от картон Fine Flute, с размери 1030 мм височина, 1456 мм ширина и 500 мм дълбочина. Всяка част е изрязана с лазер и след това сглобена на ръка. Интерактивни механизми задвижват превозните средства, карат сградите да светят, а градът реагира чрез светлина, звук и движение. Рециклируемият материал подкрепя темата за устойчивост и помага на децата да си представят мобилността на бъдещето чрез игра.

The Recognition

About the Сребърна награда A' Design Award

Mobility Future Within Reach Брандова комуникация е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Mobility Future Within Reach Брандова комуникация да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Mobility Future Within Reach Брандова комуникация е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration