Adw Works Exhibition Брандиране на събитие by Zhenhao Ou and Sheng Li

Adw Works Exhibition Брандиране на събитие by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 Бронзова награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

БронзГрафика· 2026

Adw Works Exhibition Брандиране на събитие

by Zhenhao Ou and Sheng Li

Client: Asia Design Week (ADW)

Бронзова награда A' Design Award Winner in Графика Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Adw Works Exhibition Брандиране на събитие

Adw Works Exhibition е програма за брандиране на събитие, създадена за Азиатската седмица на дизайна като специална секция от Международната седмица на индустриалния дизайн в Хъбей, провеждаща се в Сюнан, Китай. Идентичността наслоява цветни блокове, типография и графични наслагвания, за да формира високонаситени комплементарни полета, които символизират културното многообразие, докато преходните градиентни зони внушават интеграция. Геометричната композиция балансира рационалната структура и емоционалното изразяване. Приложенията включват банери с размери 3 на 5 метра, плакати с размери 70 на 100 сантиметра и няколко работни пропуска.

The Recognition

About the Бронзова награда A' Design Award

Adw Works Exhibition Брандиране на събитие е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Adw Works Exhibition Брандиране на събитие да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Adw Works Exhibition Брандиране на събитие великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
Dimensions & Packaging: The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
Tags: Visual Design, Event Design, Material Design, Poster Design
Production Technology: The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
Design Challenge: The biggest challenge of this project is printing-related issues.
Research: In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
Inspiration: This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
Project Duration: The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
Operation Flow: This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
Team Members: Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo