Mercedes-Benz Russia SAO Изложбеният Дизайн by Viktor Bilak

Mercedes-Benz Russia SAO Изложбеният Дизайн by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 Желязна награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

ЖелязоИнтериор· 2016

Mercedes-Benz Russia SAO Изложбеният Дизайн

by Viktor Bilak

Client: Expolevel

Желязна награда A' Design Award Winner in Интериор Category

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Пазарувайте сега Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mercedes-Benz Russia SAO Изложбеният Дизайн

Основната идея на естетическата концепция на щанда на Mercedes-Benz Russia SAO е образът на усукан път. Тя се изразява с прекъснати линии на коловоза на пода, на тавана и по стените на кабината. Той концептуално интегрира всички части на щанда и организира траекторията за разходки на посетители по щанда.

The Recognition

About the Желязна награда A' Design Award

Mercedes-Benz Russia SAO Изложбеният Дизайн е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Mercedes-Benz Russia SAO Изложбеният Дизайн да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Mercedes-Benz Russia SAO Изложбеният Дизайн се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
Dimensions & Packaging: The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
Tags: The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
Production Technology: The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
Design Challenge: The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
Research: This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
Inspiration: The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Project Duration: The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
Operation Flow: The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.