InterBrasil Logotype Redesign Редизайнът На Идентичността На Марката by Mateus Matos Montenegro

InterBrasil Logotype Redesign Редизайнът На Идентичността На Марката by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

СреброГрафика· 2020

InterBrasil Logotype Redesign Редизайнът На Идентичността На Марката

by Mateus Matos Montenegro

Client: InterBrasil

Сребърна награда A' Design Award Winner in Графика Category

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Colors

The Design

About InterBrasil Logotype Redesign Редизайнът На Идентичността На Марката

Вдъхновението за преосмисляне и преработка на марката бяха промените в модернизацията и интеграцията в културата на компанията. Дизайнът на сърцето вече не може да бъде външен за марката, вдъхновявайки партньорство както вътрешно със служители, но и с клиенти. Интегриран съюз между ползи, ангажираност и качество на услугата. От формата до цветовете, новият дизайн интегрира сърцето към B и здравния кръст в T. Двете думи, съединени в средата, правят логото да изглежда като една дума, един символ, обединяващ R и B в сърцето.

The Recognition

About the Сребърна награда A' Design Award

InterBrasil Logotype Redesign Редизайнът На Идентичността На Марката е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се InterBrasil Logotype Redesign Редизайнът На Идентичността На Марката да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. InterBrasil Logotype Redesign Редизайнът На Идентичността На Марката е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro