Yau Sik San Дизайн на брандиране by 1983Asia is a highly esteemed winner of the very prestigious 2020 Желязна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.
ЖелязоГрафика· 2020
Yau Sik San Дизайн на брандиране
by 1983Asia
Client: 1983Asia
Желязна награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #86955The Design
About Yau Sik San Дизайн на брандиране
Yau Sik San е дизайн на брандиране, създаден за марка храни в кухнята на Гуандун. Идентичността е изградена около Бога на кулинарията, фигура от древното китайско вярване, свързана с облеклото, храната, късмета и дълголетието. За името на марката е използвана китайска калиграфия, за да се изрази регионалният характер на Гуандун. Традиционни цветови комбинации подкрепят визуалния образ. Опаковката е изработена със специализиран хартиен печат, UV покритие, бродерия, реактивен печат и горещо щамповане. Целта е да се представи качеството на храната чрез културна история.
The Recognition
About the Желязна награда A' Design Award
Yau Sik San Дизайн на брандиране е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Yau Sik San Дизайн на брандиране да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Yau Sik San Дизайн на брандиране се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Image Credits
- 1983ASIA
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