The Big Book of Bullshit Книга by Lisa Winstanley

The Big Book of Bullshit Книга by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на печатни и публикувани медии Competition Category.

СреброПечат· 2020

The Big Book of Bullshit Книга

by Lisa Winstanley

Client: Lisa Winstanley

Сребърна награда A' Design Award Winner in Печат Category

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Colors

The Design

About The Big Book of Bullshit Книга

Публикацията Big Book of Bullshit е нагледно изследване на истината, доверието и лъжата и е разделена на 3 визуално съпоставени глави. Истината: Илюстрирано есе за психологията на измамата. Доверието: визуално разследване на понятието доверие и Лъжите: илюстрирана галерия от глупости, всички извлечени от анонимни признания за измама. Визуалното оформление на книгата е вдъхновено от „Канонът на Ван де Грааф“ на Ян Чихолд, използван в дизайна на книгата за разделяне на страница в приятни пропорции.

The Recognition

About the Сребърна награда A' Design Award

The Big Book of Bullshit Книга е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се The Big Book of Bullshit Книга да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. The Big Book of Bullshit Книга е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Big Book of Bullshit is a graphic exploration of truth, trust and lies and is divided into 3 juxtaposed chapters.
The Truth: An illustrated essay on the psychology of deception
The Trust: A visual investigation of the notion and fragility of trust. Exploring experimental mediums and malleable, tensile materials.
The Lies: An illustrated gallery of bullshit, all derived from anonymous confessions of deception
Dimensions & Packaging: 235mm x 285mm finished size
198 pages
Tags: Book Design, Layout, Typography, Illustration, editorial
Production Technology: Screen printed neon book cover with a white matt finish. High quality textured paper and quality binding for the inner pages. Outer case blind embossed with the word truth
Design Challenge: There were many creative challenges which were overcome in the creation of this book, from ensuring the anonymity of confessions of deceit, to finding suppliers that could print using in glow in the dark ink.
The main finding of this practice based research is that, everyone is full of shit!
Research: Vision:
To enjoy creating design that invokes curiosity, creates conversation, makes people smile and is above all, honest.
Mission:
To contribute to a creative community, bound by the ubiquitous human trait of lying. Creating beautiful artwork from what is, essentially, an ugly aspect of human nature.

The central messages, which I wished to communicate: We All Lie
It is fundamentally ingrained in our nature and a necessary part of our societies structure.

Yet We Are All Quick To Judge
No matter how much we lie ourselves, there is a social paradox that forces us to negatively label those who are deemed liars.
Inspiration: Dishonesty is a ubiquitous phenomenon that has become ingrained as a necessity for the successful function of our society. The overarching aim of this project was to provide a contribution to the understanding of the visual relationship between lies and truth. Encouraging viewers to investigate their own preconceived notions of truth, trust and deceit by fostering a dialogue of a dialogue of questioning and examination.
Project Duration: project started in 2014 in Kuwait and completed in 2017 in the UK Edited and revised 2nd edition designed and produced in Singapore, 2019
Operation Flow: This was part of a larger project. Lies were collected from an anonymous online confessional platform iliekit.com and subsequently illustrated and showcased in the third 'lies' chapter of the big book of bullshit