Online City Co-life Center Primary Function: Търговска архитектура by Feng Cheng

Online City Co-life Center Primary Function: Търговска архитектура by Feng Cheng is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на архитектура, сгради и конструкции Competition Category.

СреброАрхитектура· 2020

Online City Co-life Center Primary Function: Търговска архитектура

by Feng Cheng

Client: Ucgd 有乘

Сребърна награда A' Design Award Winner in Архитектура Category

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The Design

About Online City Co-life Center Primary Function: Търговска архитектура

Book Text: Online City Co-life Center е търговска сграда, която съчетава продажбата на имоти с ежедневни услуги за общността. Дизайнът заменя традиционната демонстрационна зона с просто, полезно и приветливо място. На партера са обединени лека кетъринг зона, занаятчийство, цветарница и детски дейности, като е запазена само малка зона за изложба на макети. Функцията за продажби е разположена на горния етаж. Алуминиеви плоскости, стъкло и решетки с имитация на дърво оформят фасадата. Интериорът и ландшафтът са проектирани като едно цяло, така че жителите усещат по-силно чувство за принадлежност.

The Recognition

About the Сребърна награда A' Design Award

Online City Co-life Center Primary Function: Търговска архитектура е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Online City Co-life Center Primary Function: Търговска архитектура да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Online City Co-life Center Primary Function: Търговска архитектура е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project has abandoned the excessive pursuit of elegant style of the traditional demonstration area, the expensive facade material, and the complicated and tortuous space, aiming to create a sustainable, functional, friendly and pleasant place. Upgrade from the traditional demonstration area, let the design return to the Essence of life, present a place with vitality and warm.
Dimensions & Packaging: Land area 1572.7square metres,
architectural area 4234.07square metres
Tags: Commercial Architecture, many types of operation, the experience center, colife center, sales house
Production Technology: Aluminum plate,Glass,Imitated wood grille
Design Challenge: How to mixture many commercial types of operation in One Space? Story Height Difference between Distribution Room and Functional Room Affects Building Facade Modeling.
Research: The Co-life center is a new exploration of product mode under the background of consumption and experience upgrading. Under the new sales mode, make the sales module compressed. Light catering, handicraft, flower shop, children's activities and other entertainment function are integrated into the design of the golden space on the first floor, and only a small sand table exhibition area is retained.
Inspiration: In recent years, most of the sales houses or traditional demonstration areas are taking the excessive pursuit of elegant style, trying to build expensive skins,twists and turns of playing space to see which resemble museums and cultural buildings more. However, their postures are far from friendly to people, and they lack the affinity for community residents after opening in the future.
Project Duration: The project started in Shanghai in December 2018, was completed in Shanghai in May 2019.
Operation Flow: The interior and landscape parts of the experience center are designed in an integrated way. All the designs focus on the concept of "returning to life" to improve the cohesion between residents and the community, reflect the architectural image of caring for community life, have certain recognition in the surrounding environment, and strengthen the sense of belonging of the Community residents .
Team Members: Guanyu Weng,Xiangzhe Jin,Yuanfeng Xu,Kai Chen,Qi Zhou
Image Credits: Image #1: Photographer Jianghe Zeng, west facade viewed from the river, 2019.

Image #2: Photographer Jianghe Zeng, aerial view to the center on the west side, 2019.

Image #3: Photographer Jianghe Zeng, view to the center from north, 2019.

Image #4: Photographer Jianghe Zeng, east facade viewed from the street, 2019.

Video Credits:Block deduction and analysis