Macau Light Festival 2018 TVC Телевизионна реклама by Puzzle Lai Meng Tak

Macau Light Festival 2018 TVC Телевизионна реклама by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на филми, видео и анимация Competition Category.

СреброФилми· 2020

Macau Light Festival 2018 TVC Телевизионна реклама

by Puzzle Lai Meng Tak

Client: Mirage Visuals

Сребърна награда A' Design Award Winner in Филми Category

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Colors

The Design

About Macau Light Festival 2018 TVC Телевизионна реклама

Macau Light Festival 2018 TVC е телевизионна реклама, създадена за популяризиране на градски фестивал на светлината. Рекламата представя фестивала като тунел във времето. Изглед от първо лице води зрителя през светлинни инсталации, триизмерно прожекционно картографиране и интерактивни игри. Местни елементи от гастрономията, архитектурата, културата и творчеството са показани като инсталационно изкуство в рамките на анимацията. Всички кадри бяха планирани в разкадровка и тествани като демонстрационно движение в триизмерен софтуер преди снимките. Комбинирани са реални видео кадри, визуални ефекти и моушън графика.

The Recognition

About the Сребърна награда A' Design Award

Macau Light Festival 2018 TVC Телевизионна реклама е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Macau Light Festival 2018 TVC Телевизионна реклама да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Macau Light Festival 2018 TVC Телевизионна реклама е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Inspiration: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Project Duration: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019
Team Members: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang