Digital Design Days Марка идентичност от Jekyll & Hyde

Дизайнът Digital Design Days Марка идентичност от Jekyll & Hyde е високо уважаван носител на престижната 2020 Бронзова награда A' Design Award в състезателна категория Графичен дизайн, илюстрация и визуална комуникация.

БронзГрафика· 2020

Digital Design Days Марка идентичност

от Jekyll & Hyde

Клиент: Digital Design Days

Носител на Бронзова награда A' Design Award в категория Графика

12,882

Верифициран носител на награда

Проверете статуса на наградата за #89836

Посетете сайта Вижте в A' Design Award Прессъобщение Значка за награда

Цветове

Дизайнът

За Digital Design Days Марка идентичност

Digital Design Days е марка идентичност, създадена за международно събитие за дигитален дизайн. Логото представлява отзивчив знак, който се адаптира към размера на приложение чрез промяна на честотата на отделните елементи, изграждащи го. Буквата D е изградена от тези елементи и внушава светлина, енергия и движение. Палитра от девет цвята отбелязва различните издания и държави, докато линейна версия поддържа черно-бяла употреба. Идентичността работи както в дигитални медии, така и в печат, при малки и големи формати.

Признанието

За Бронзова награда A' Design Award

Digital Design Days Марка идентичност е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Digital Design Days Марка идентичност да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Digital Design Days Марка идентичност великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Размери и опаковка: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Тагове: digital design, innovation, responsive logo, frequency, gradient, brand identity
Производствена технология: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Дизайнерско предизвикателство: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Изследване: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Вдъхновение: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Продължителност на проекта: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Работен процес: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Патенти: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Членове на екипа: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Автори на изображенията: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019