The Passion of the Card Leadlight Series Самопромоцията от Rebecca Burt

Дизайнът The Passion of the Card Leadlight Series Самопромоцията от Rebecca Burt е високо уважаван носител на престижната 2020 Бронзова награда A' Design Award в състезателна категория Графичен дизайн, илюстрация и визуална комуникация.

БронзГрафика· 2020

The Passion of the Card Leadlight Series Самопромоцията

от Rebecca Burt

Клиент: Flexicon

Носител на Бронзова награда A' Design Award в категория Графика

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Цветове

Дизайнът

За The Passion of the Card Leadlight Series Самопромоцията

Витражите са красиви, когато са осветени от слънцето, а също и уникален начин за показване на този дизайн и печат. Тези визитки са практически ръчно изработени. Копринен екран, отпечатан върху прозрачен пластмасов склад и след това изсушен един цвят наведнъж. Ясните зони се третират като цвят, отключващ пълния дизайнерски потенциал на запаса. Перлено уплътнение и UV свръхблъсък завършват процеса и създават сложни ефекти. Дизайнът наистина оживява, когато картите се държат до прозорец.

Признанието

За Бронзова награда A' Design Award

The Passion of the Card Leadlight Series Самопромоцията е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се The Passion of the Card Leadlight Series Самопромоцията да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. The Passion of the Card Leadlight Series Самопромоцията великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Размери и опаковка: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Тагове: Brand Identity, Business Card, Screenprinting, Graphic Design
Производствена технология: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Дизайнерско предизвикателство: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Изследване: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Вдъхновение: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Продължителност на проекта: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Работен процес: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Членове на екипа: Evan Reiman.
Автори на изображенията: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography