Borboleta Primary Function: Марка система by Juan Eugenio Mallo Camera

Borboleta Primary Function: Марка система by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

СреброГрафика· 2020

Borboleta Primary Function: Марка система

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

Сребърна награда A' Design Award Winner in Графика Category

45,613

Verified Award Winner

Verify Award Status for #91454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Borboleta Primary Function: Марка система

Book Text: Borboleta е брандинг система, създадена за две мрежи бензиностанции, които принадлежат на една и съща собственическа група в Бразилия. Dislub оперира в североизточната част, а Equador оперира в северната, като и двете мрежи запазват собствените си имена. Споделен символ във формата на пеперуда свързва двата бранда. Пеперудата се отнася до трансформация и обновление, а очертанията ѝ напомнят и силуета на бразилската територия. Използвани са три цвята – по един за всяка компания и трети цвят за техния съюз. Логото е изградено върху модулна решетка.

The Recognition

About the Сребърна награда A' Design Award

Borboleta Primary Function: Марка система е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Borboleta Primary Function: Марка система да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Borboleta Primary Function: Марка система е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas