Masstone Дизайн на интериор за модерен бутик by SpActrum

Masstone Дизайн на интериор за модерен бутик by SpActrum is a highly esteemed winner of the very prestigious 2021 Бронзова награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

БронзИнтериор· 2021

Masstone Дизайн на интериор за модерен бутик

by SpActrum

Client: SpActrum

Бронзова награда A' Design Award Winner in Интериор Category

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Colors

The Design

About Masstone Дизайн на интериор за модерен бутик

Masstone е дизайн на интериор за модерен бутик в Тайюан, Китай. Бутикът се разполага на 520 квадратни метра на два етажа и е организиран като вътрешна градина. Голям плавен наклон води към входа, а рампа свързва с горна платформа. Три къси стълбища добавят допълнителни маршрути. Рампи, платформи и стълби подпомагат модни ревюта, пробни, продажби и зони за отдих. Материалите включват анодирани алуминиеви плоскости, GRG, терацо и стоманена конструкция. Автоматично напоявана зелена стена омекотява геометрията. Бетонната конструкция е оставена видима.

The Recognition

About the Бронзова награда A' Design Award

Masstone Дизайн на интериор за модерен бутик е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Masstone Дизайн на интериор за модерен бутик да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Masstone Дизайн на интериор за модерен бутик великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan