Heytea Lab Shenzhen OCT Harbor Дизайн на търговски интериор by Uno Chan

Heytea Lab Shenzhen OCT Harbor Дизайн на търговски интериор by Uno Chan is a highly esteemed winner of the very prestigious 2020 Златна награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

ЗлатоИнтериор· 2020

Heytea Lab Shenzhen OCT Harbor Дизайн на търговски интериор

by Uno Chan

Client: TOMO Interior Design Firm

Златна награда A' Design Award Winner in Интериор Category

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Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Дизайн на търговски интериор

Heytea Lab Shenzhen OCT Harbor е дизайн на търговски интериор за флагмански магазин на марка за чай. Пространството обхваща 1300 квадратни метра и е разделено на пет тематични лаборатории. Периферната лаборатория, лабораторията за производство на лед, лабораторията за десерти и лабораторията за илюстрации са разположени на първия етаж, а лабораторията на чаените ентусиасти е разположена на втория етаж. Геометрично стълбище свързва двете нива и формира визуалния център на интериора. Лентови осветителни тела и светлинни филми са вградени в тавана и металните решетки. Плоскости от алуминиева пяна по страничните стени контрастират със сатенено браширан метал.

The Recognition

About the Златна награда A' Design Award

Heytea Lab Shenzhen OCT Harbor Дизайн на търговски интериор е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Heytea Lab Shenzhen OCT Harbor Дизайн на търговски интериор да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Heytea Lab Shenzhen OCT Harbor Дизайн на търговски интериор поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.