W Atlanta Midtown Дизайн на хотелски интериор by Virserius Studio is a highly esteemed winner of the very prestigious 2020 Желязна награда A' Design Award in Дизайн на хотелиерство, отдих, пътувания и туризъм Competition Category.
ЖелязоХотелиерство· 2020
W Atlanta Midtown Дизайн на хотелски интериор
Client: Virserius Studio
Желязна награда A' Design Award Winner in Хотелиерство Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown Дизайн на хотелски интериор
W Atlanta Midtown е интериор на хотелско лоби и бар в Атланта, Джорджия, Съединените щати. Дизайнът се основава на имението и тайната градина на измислен герой на име Артър, който колекционира изкуство и предмети по време на многобройните си пътувания по света. Лобито и барът заемат около 929 квадратни метра. Изработени по поръчка мебели, подови настилки, произведения на изкуството и цифрови стенни покрития формират дневна и ботаническа градина. Едно кътче препраща към народната приказка Хиляда и една нощ и включва рисуван таван. Терасовидни нива с амфитеатрално разположени седалки предоставят пространство за работа, разговори или частни събирания.
The Recognition
About the Желязна награда A' Design Award
W Atlanta Midtown Дизайн на хотелски интериор е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се W Atlanta Midtown Дизайн на хотелски интериор да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. W Atlanta Midtown Дизайн на хотелски интериор се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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