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Queen Turmeric Дизайнът На Марката by Green Gold

Queen Turmeric Дизайнът На Марката by Green Gold is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на фотография и фотоманипулация Competition Category.


СреброФотография· 2020

Queen Turmeric Дизайнът На Марката

by Green Gold

Client: Taiwan Green Gold Homeland Co., Ltd

Сребърна награда A' Design Award Winner in Фотография Category

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Verified Award Winner

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Colors

The Design

About Queen Turmeric Дизайнът На Марката

Удълженият дизайн се основава на концепцията на кралицата и шахматната дъска. С двата цвята черно и златисто, дизайнът трябва да предаде усещането за висок клас и да прекрои визуалния образ. В допълнение към металните и златните линии, използвани в самия продукт, елементът на сцената е конструиран така, че да компенсира военното впечатление на шаха и ние използваме координацията на сценичното осветление, за да създаваме дим и светлина на войната.

The Recognition

About the Сребърна награда A' Design Award

Queen Turmeric Дизайнът На Марката е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Queen Turmeric Дизайнът На Марката да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Queen Turmeric Дизайнът На Марката е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
GREEN GOLD is a company that serves health and women's fashion.
The inspiration for this work is to create women who can dominate their health.They are as powerful as queens in chess.Detach the image of traditional health products.
Dimensions & Packaging
All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
Tags
photo,gold,queen,woman,line
Production Technology
We used low-light technology to shoot,combined with a fog machine and several stage lights to make light effects,and used a flash to do the depth of field shooting
Design Challenge
When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
Research
In order to make the product image different from the market,we studied the culture and color matching of chess.Because the product mainly functions to hangover,it also thinks about the color of alcoholic drinks.In addition,the queen's clothing style and accessories Did the above research synthesis
Inspiration
My inspiration comes from the colors of chess and wine.
With the contrast of black,gold and silver on the board,
gold is described as a powerful third party and gives a noble queen image.
The elements of chess war are brought into the design of the scene in.
Project Duration
2019 June.20 start in Taipei city
2019 August.1 finsh in Taichung city
2019 August.1 display in Twgreengold website
Operation Flow
The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
Patents
Copyright ©2020 Green Gold
Team Members
Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su you Kuang
Model:Hsu Tzu Han
Makeup&Hair artist:Po Tsang Ho
Image Credits
Image #1: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #2: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #3: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #4: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #5: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.

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