Youngor Fashion Concept Store Primary Function: Дизайн на интериор за търговски обект by Jeffrey Zee

Youngor Fashion Concept Store Primary Function: Дизайн на интериор за търговски обект by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

СреброИнтериор· 2020

Youngor Fashion Concept Store Primary Function: Дизайн на интериор за търговски обект

by Jeffrey Zee

Client: JFR Studio

Сребърна награда A' Design Award Winner in Интериор Category

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Colors

The Design

About Youngor Fashion Concept Store Primary Function: Дизайн на интериор за търговски обект

Book Text: Youngor Fashion Concept Store е дизайн на търговски интериор, обхващащ 5000 квадратни метра. Оригиналната сграда представлява полусфера със стъклена фасада. Интериорът беше изцяло премахнат и в центъра беше изградена сърцевинна тръба с форма на чадър. Произволните перфорации по повърхността на чадъра позволяват на естествената светлина да прониква и създават мек ефект на светлина и сянка. Сърцевинната тръба съдържа асансьор и свързва етажите. Широките стъпала на входа служат за излагане на продукти и за сядане. Използвани са метална мрежа, плетен бамбук и терацо.

The Recognition

About the Сребърна награда A' Design Award

Youngor Fashion Concept Store Primary Function: Дизайн на интериор за търговски обект е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Youngor Fashion Concept Store Primary Function: Дизайн на интериор за търговски обект да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Youngor Fashion Concept Store Primary Function: Дизайн на интериор за търговски обект е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.