Formal Wear Department Магазин by Bezmirno Architects is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.
СреброИнтериор· 2020
Formal Wear Department Магазин
Client: Bezmirno Architects
Сребърна награда A' Design Award Winner in Интериор Category
Verified Award Winner
Verify Award Status for #99568The Design
About Formal Wear Department Магазин
Магазините за мъжки дрехи често предлагат неутрален интериор, който влияе негативно на настроението на посетителите и следователно намалява процента на продажбите. За да привлечете хората не само да посещават магазин, но и да купуват продукти, които са представени там, пространството трябва да вдъхновява и разпространява доброто веселие. Ето защо дизайнът на този магазин използва специални функции, вдъхновени от изработката на шиене и различни детайли, които ще привлекат вниманието и ще разпространят доброто настроение. Оформлението на открито пространство, което се раздели на две зони, е проектирано и за свободата на клиентите по време на пазаруването.
The Recognition
About the Сребърна награда A' Design Award
Formal Wear Department Магазин е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Formal Wear Department Магазин да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Formal Wear Department Магазин е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The centerpiece of the store is the installation which was inspired by tailors cushion. It serves not only to draw attention but can also be transformed to change the expositions and to present a new collections. Cabinets along the walls can also adapt to long and short clothing, depending on the needs. The space is conditionally divided into two zones. A common area and a lounge area with its own bar and sofas for anyone who wants to take a short rest from shopping enjoying a good cup of coffee or a glass of whiskey.
- Dimensions & Packaging
- The site has a total area of 193 sq.mt. and is split in two areas.
- Tags
- Interior design, commercial design, shop design, fashion, menswear, Men's clothing store, Formal Wear Department, clothing store
- Production Technology
- In the interior design of the Formal Wear Department we decided to use a dark color scheme and a various materials, including a large number of wood and wooden surfaces, concrete, textile inserts on the walls and furniture and brass pieces, which were used to make installations in the form of a tailors cushion. The main task for us in this project was to create an open space which can also transform and change its characteristics into something else depending on the needs.
- Design Challenge
- The research challenge of this project for Bezmirno Architects team was to create a store based on the main architectural rules but with a little supplementations to them to represent a classic vision of a fashion industry that can also be a modern one.
- Research
- We studied different fashion stores and menswear departments layouts to understand how they work in an open space areas and a human psychology to know how much the customers interact with the interior when it comes to the shopping. Realizing that people get tired of shopping very quickly because store designs are often too bright and stressful, we have come to a restrained deep color scheme, sharp clean lines and decided to use close to nature materials. We also created two different zones so that shopping is no longer associated with monotony and fatigue.
- Inspiration
- The interior design for Formal Wear Department was inspired by traditional tailoring features. Therefore, the store has some installations, functional and stylistic features that are inherent in the classics of the fashion industry.
- Project Duration
- The project started in June 2019 in Kyiv and finished in October 2019 in Kyiv, and was exhibited at Interior of the Year 2019 in December 2019.
- Operation Flow
- There are several areas in this store. One is where the customers can try on or buy clothes, another one is for those who wants to take a break from shopping and enjoy a great cup of coffee. The interior has transformative functions, and its individual parts may vary depending on the presented collection.
- Patents
- Copyrights belong to Bezmirno Architects, 2020.
- Team Members
- Architect: Andriy Gusak
Architect: Yaroslav Pavlivskiy - Image Credits
- Images: Photographer Andriy Avdeenko, 2019.
Video Credits: Director of Photography Andriy Korotich, 2019.
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