Zacapa Reserva Limitada 2019 Дизайн на опаковка за ром by Michelle Mak - forceMAJEURE Design

Zacapa Reserva Limitada 2019 Дизайн на опаковка за ром by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Златна награда A' Design Award in Лимитирано издание и поръчков дизайн Competition Category.

ЗлатоЛимитирано издание· 2020

Zacapa Reserva Limitada 2019 Дизайн на опаковка за ром

by Michelle Mak - forceMAJEURE Design

Client: Diageo

Златна награда A' Design Award Winner in Лимитирано издание Category

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Colors

The Design

About Zacapa Reserva Limitada 2019 Дизайн на опаковка за ром

Zacapa Reserva Limitada 2019 е дизайн на опаковка в лимитирана серия за отлежал ром. Кафявият етикет с надписи от златно фолио допълва кехлибарените и златистите нюанси на течността. Емблематичната лента петате – плетена лента от слама, изработена в специални цветове за това издание от местни гватемалски занаятчийки – обгръща бутилката. Дизайнът на тубуса съчетава преливащи се цветове и текстури, вдъхновени от гватемалския пейзаж. Върху тубуса лентата петате и характерната лента с дегустационни бележки са представени в златисти нюанси.

The Recognition

About the Златна награда A' Design Award

Zacapa Reserva Limitada 2019 Дизайн на опаковка за ром е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Zacapa Reserva Limitada 2019 Дизайн на опаковка за ром да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Zacapa Reserva Limitada 2019 Дизайн на опаковка за ром поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Dimensions & Packaging: Bottle: 750 ml
Tags: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Production Technology: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Design Challenge: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Inspiration: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Team Members: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Image Credits: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design