Wild Cook Advertising Плакат by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Плакат by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Желязна награда A' Design Award in Дизайн на реклама, маркетинг и комуникация Competition Category.

ЖелязоРеклама· 2020

Wild Cook Advertising Плакат

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Желязна награда A' Design Award Winner in Реклама Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Плакат

Рекламата е една от най-важните части на представянето на даден продукт. За да могат да представят дизайн, дизайнерите трябва да разберат основните аспекти на дизайна и за да го представят по артистичен начин, трябва да се съсредоточат върху най-важните му характеристики. Представеният дизайн представлява рекламни плакати за продукт, който дава различни аромати за пушене от гладко изгаряне на естествени материали до храна, затова дизайнерите настояха да покажат изгарянето на естествените материали и дима да излиза от тях. Дизайнерското намерение беше да стимулират любопитството си към рекламата.

The Recognition

About the Желязна награда A' Design Award

Wild Cook Advertising Плакат е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Wild Cook Advertising Плакат да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Wild Cook Advertising Плакат се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad