House of Smaragd অ্যাডভেন্ট বক্স

Press Kit

Unique Properties

House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.

Dimensions & Packaging

164x164x42mm, Gold plated & ecologically colored recycled paper.

Tags

Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.

Production Technology

Sketched and Produced in Adobe Illustrator. Print execution done by hand.

Design Challenge

The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.

Research

The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.

Inspiration

The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.

Project Duration

The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.

Operation Flow

The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.

Image Credits

Filip Shutarov