Yoonly Yoonly

Press Kit

Unique Properties

The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.

Dimensions & Packaging

Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm

Tags

travel, young, branding, graphic design, vacation, experiences, mountains, sea

Production Technology

Logo
Business card
Letterhead paper
Envelope

Design Challenge

Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.

Research

Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)

Inspiration

The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.

Project Duration

The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.

Operation Flow

This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.

Patents

Copyright Made for you

Image Credits

Copyright Made for you