Moose Piss དྲིལ་བསྒྲགས་སྒུལ་རིས།

Press Kit

Unique Properties

This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.

Dimensions & Packaging

A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.

Tags

Beer, Animation, Illustration, design, modern.

Production Technology

Manual draw and graphic software like Photoshop, After Affects and Audition.

Design Challenge

Choose a style that matches the product's proposal.

Research

I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.

Inspiration

I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.

Project Duration

2 months.

Operation Flow

it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.

Patents

No patents.

Image Credits

No copyrights.