Yukidoke Mitsu ཤིང་ཏོག་གི་སྦྲགས་ཆས།

Press Kit

Unique Properties

Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.

Dimensions & Packaging

Pasted paper box / W242mm x D160mm x H57mm

Tags

Package, Fruits, Logo, Foil Stamping

Production Technology

Red Foil Stamping

Design Challenge

We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.

Research

This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.

Inspiration

I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.

Project Duration

Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.

Operation Flow

This is a box with a lid on top.

Patents

Copyrights belong to Shingo Furusho.

Image Credits

Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.